Google AdWords Tutorial

Hi, it's Ali with AdWords here with the next step in our what you need to know about online marketing series. So far we've looked at the basics and benefits of online marketing and assess the readiness of your website. Now let's introduce you to AdWords Google's online advertising programme. Take a look at this.
  
Online advertising has a language all its own. And if it sounds like a foreign language to you, you're not alone. But it's important to get comfortable with the terms so that you can make the most out of your AdWords investment to help make sense of it all. Here's the scenario. Oh one is planning a wedding. And Brenda is a photographer. Brenda uses AdWords to advertise online to people who are looking for a photographer. This is one of her ads. Brenda takes three types of photos, babies, real estate, and weddings. She uses different ads for each area of your business. Each collection of ads makes up an ad group. Brenda assigns to each ad group the words and phrases that are relevant to that part of her business. These are keywords. 

AdWords uses keywords to help decide which ads to show to people searching for things online. Brenda's three ad groups make up a campaign. The campaign is where Brenda decides big picture things like her preferences for the devices her ads will show up on and how much she spends oh and types experienced wedding photographer into google.com. The phrase experienced wedding photographer is his search term. He sees two types of search results. organic search results located in the middle of the page or the websites that match oh and search term. No one can pay to appear in these results. 

The second type of results paid results are usually located at the top bottom of the page. These are ads from businesses that are using AdWords. In most cases an advertiser is charged when someone like oh in clicks one of these ads. Does Brenda's ad appear when oh and makes a search. That depends. Whenever someone uses Google to search there's an auction that determines which ads appear and in which order two main factors determine the outcome. How much an advertiser is willing to pay for a click which is a bid and something called quality score. Quality Score is an estimate of how relevant and useful your ad and the page on your website it links to are to someone seeing your ad together bid and quality score determine where and if Brenda's ad appears on oh and search results page. Bids and budget are different. Your bids affect how much you'll spend each time someone clicks one of your ads. Your budget affects how much you'll spend each day on your entire campaign, which influences how often your ads are shown. As it turns out, Brenda's ad appears on her own search results page. This is an impression oh and clicks Brenda's ad to find out more on our website. This is a click on likes what he sees on Brenda's website and hires her to photograph his wedding. Bring this ad has gotten oh and to do something valuable. hire her for an event. This is a conversion. But when is a satisfied customer. Brenda is a happy advertiser. These are results

in addition to bid and quality score. AdWords uses the expected impact from your ad extensions and other ad formats to determine which ads appear and in which order. ad extensions are pieces of information you can add on to your ad, like a phone number or call button. More links to specific pages on your site or your business location. AdWords estimates how extensions and other ad formats you use will impact your ads performance. So even if your competition has higher bids than yours, you can still win a higher position at a lower price by using highly relevant keywords, ads and extensions all of which we'll cover in the next video guide. So now that you know how AdWords works, let's make sure it's a good fit for you. 

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