April 8, 2021 7 min read
This article was translated using AI technologies from our Spanish edition. Errors can occur as a result of this process.
More than 30 million people in 249 countries and territories have gained access to digital skills thanks to support from Microsoft Corp., which surpassed its original goal of helping 25 million last June. Now the two companies are expanding their commitment and will keep the educational program, which includes several training courses and is available free of charge until December 31, 2021.
From factory workers to retail workers to truck drivers, millions of people turned to online learning courses from GitHub, LinkedIn, and Microsoft during the pandemic to prepare for and secure the most in-demand roles, including customer service. , Project management and data analysis.
As detailed on Microsoft’s official blog, Company President Brad Smith, the effort is based on a vision of what it takes to make a fuller recovery from a pandemic.
“COVID-19 has resulted in record levels of unemployment and disrupted the livelihoods of people around the world. A century ago, the United States and other governments responded to the twin crises caused by the Great Depression and World War II by investing in the infrastructure and people of their time. That included not just roads and bridges, but ubiquitous access to inventions like electricity and telephones, and the greatest educational expansion in human history, ”says Smith.
That’s why Microsoft and LinkedIn are teaming up to help people by offering free LinkedIn Learning and Microsoft Learn courses and low-cost certifications that target 10 of the most sought-after jobs through 2021.
The next phase of the initiative creates a new foundation for a skills-based economy through a range of new tools and platforms designed to connect skilled job seekers with employers.
The impact on in Mexico
In Mexico, under the Global Skilling Program, an agreement has been signed with 12 Mexican states and the AMSDE (Mexican Association of Secretaries for Economic Development) to promote this initiative in each of them. Achievements include Hidalgo, where 6,000 government employees have been trained to improve their professional performance through the acquisition of new digital tools. In Campeche, 222 trainers, in collaboration with ICATCAM (Campeche Work Training Institute), received extensive training to improve job opportunities through digital skills.
Finally, in Oaxaca, in collaboration with the Ministry of Welfare, training is being offered through the LinkedIn Learning Routes to promote the most appropriate tools for entrepreneurship in synergy with the state’s approach to economic development.
So far 110 people have been trained, who in turn will train around 5,000 beneficiaries by December 31 of the current year.
To date, the Global Skilling Initiative has enrolled 1,411,832 people on one of its learning routes in Mexico, with customer service, IT support / technical support and software developers being the routes with the most enrollments. In Latin America, these skills and data analyst are the most in-demand skills.
According to LinkedIn’s Booming Jobs report, the data and analytics sector saw 68% growth in 2020, with 18% of women filling these vacancies. For its part, the customer service sector reported a change in the methods of delivering this service due to the pandemic which resulted in a 58% increase in customer service positions. This included the retail and call center sectors turning their face-to-face methods into virtual ones.
New features on LinkedIn
LinkedIn plans to provide skills-based recruiting with new and existing recruiting products to 250,000 companies this year. The company offers job seekers new ways to demonstrate their skills and new tools that employers can use to connect with applicants based on their skills, including:
- Expressive, comprehensive and personalized new LinkedIn profile features. You will help people tell more about themselves, their careers, and their goals in a more authentic and engaging way. This includes a video cover story that applicants can use to demonstrate their soft skills to recruiters and recruiters. 65% of hiring managers believe that a standard resume is not enough to assess a candidate’s soft skills, and nearly 80% believe that video has become more important in screening candidates. * *
- Content creation mode. Creators who regularly share unique insights, post content, and work to grow their LinkedIn fan base can now use the new “Content Creator Mode” on their profile dashboard. This will help them make their content stand out in order to expand their network of followers. Creators can use hashtags at the top of their profiles to share their expertise and view their content better by moving their “Activity” and “Featured” sections to the top of their profile. In Content Creator mode, you can create your followers by adding the “Follow” button to your profile.
- Services page. Service provider users can grow their business by showcasing their services. Freelancers and small business owners can create their own service page directly from their profile, on which they list the services they offer in order to acquire new customers. Registering services gives members greater reach in the global LinkedIn community of nearly 740 million members. In the coming months, new ways to manage services and interactions with buyers on the service pages will be added. It will also soon be possible to display ratings and reviews directly from your service page.
- The greatest access to the Skills Graph on LinkedIn. It will help create a common language of competence for individuals, employers, educational institutions and government agencies to improve human resource planning, recruitment and development programs (available in English only).
“For a long time, the way people were hired was based solely on their job, their level of education, or who they knew. That is starting to change. Workers now better understand and articulate the skills they have and the skills they need as companies look not only for those familiar skills but also for the skills workers in often overlooked communities need to do their jobs take care of. We want to help accelerate this change, “said Ryan Roslansky, CEO of LinkedIn.