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Digital marketing is the most effective way to reach your target audience, drive targeted traffic to your website, generate high quality leads and, ultimately, close sales. To develop a digital marketing strategy that drives business growth, it is important to understand:
How Much Money Should I Spend on Digital Marketing?
Which tactic offers the best return on investment (ROI)?
Which channels help bring in high-quality leads?
What can be done to enhance the overall shopper experience?
How can success really be measured?
No matter how small or large your business is, a deep understanding of what is happening when executing your digital marketing strategy is critical to making better decisions that lead to positive results. So if you have the right tools, processes, and people in place, you can only step up your efforts toward your other business goals.
Related: 7 Things To Know About Digital Marketing
Here are 5 Powerful Digital Marketing Hacks You Can Use Now To Grow Your Sales:
1. Create great content for digital marketing
The key to making content work for you, to get the awareness, leads, and sales you want is to make sure you are creating tremendous value. This means that the topics you write about and the tips you post can be actionable and consumed by your target audience.
One of the biggest mistakes companies make is developing content and hoping it will get attention right away. Know that your content strategy needs to be geared towards both short-term and long-term goals. You're really running a marathon, not a sprint.
There are a variety of content types that you can consider. So let's look at some and understand the benefits of each one as well:
- Blogging – Research topics that will actually be searched for, including hashtags used by your target audience. Find a way to participate in these conversations by writing thoughtful blog posts.
- Infographics – Visual content is easy to consume. So develop infographics to drive engagement on your website, increase the time on-site, and include a CTA (call-to-action) so people can learn more about you.
- How-tos and eBooks – Whether you control your content or not, it is more important that they are used successfully as lead magnets. You can do this without controlling the content, as entering CTAs in the content items will still help you understand what drives engagement and what doesn't.
Related: Want to know how Gen Z is changing digital marketing?
2. Run social ads
Advertising on social networks is a breeze. For example, let's say you are responsible for generating leads for a B2B SaaS product and you need to figure out how to generate sales-qualified leads that turn into opportunities. Which social networks would you like to consider?
First, take a look at these three: LinkedIn, Facebook, and Twitter.
You can narrow down specific personas, test multiple subjects and messages, and collect data to determine what works best. As with any advertising strategy, make sure you link your social ads to their own landing pages and that the copy of the ad on the landing page is the same. Also note the following:
Use your content assets to drive leads and inquiries.
Make sure your messages present a clear problem and solution.
Create several creative elements to avoid ad fatigue.
Fine-tune and optimize over time. In other words, focus on advancement over perfection.
3. Develop robust email marketing
Once you've gathered lead information from your website, the logical next step is to develop automated workflows that will nurture your leads. The key to effective workflows is mapping the buyer journey and aligning your email strategy with it.
Here are some key tips to keep in mind as you develop your tips:
Position the content around the life cycle stages of your leads.
Turn on lead scoring so you can see what drives engagement and movement from one life cycle stage to the next.
Segment and personalize.
Test several subject lines and copy them.
4. Host webinars
Get creative with your webinars by inviting guest speakers to co-host and even conduct interviews with happy customers using your product / service. According to Xant, 73% of sales and marketing executives say webinars are one of the best ways to generate quality leads. You can get over 1,000 leads from a single webinar.
To make sure your webinars are successful, do the following:
Do your research and choose the right topic. Do the same as you do with your blog topics with your webinar topics – it's about search intent and audience needs; H. The problem you are solving.
Establish a promotion strategy for your webinar. Unlike your other ads that run to promote a guide or direct request, webinars take at least 1 to 2 weeks of advertising time.
Create a series of promotional emails as well as reminders.
Run social ads and even search engine ads.
Exit the PowerPoint or Google Slides presentation. Be interactive with your webinars.
Make sure the webinar is available when needed, then send out a series of follow-up emails and promotions to encourage engagement which then turns into opportunities.
5. Push a growth hacking approach
Growth hacking tests almost everything you can throughout the buyer's journey so you can get clarity about what is triggering an interest and then move on to a sale. The great thing about growth hacking is that you can apply it to any single digital marketing tactic.
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Here are some workable examples you can use:
A / B test headings and CTAs for targeted landing pages linked to ads and your homepage.
Personalize your emails by segments and even personas.
Develop multiple clusters of content with your blog posts to see which one produces the best quality leads that turn into actual sales opportunities.
Good digital marketing vs. good digital marketing
What sets good digital marketing apart from great digital marketing is not just your ability to spend a ton of money, but to use that money to show the real problem you are solving. In other words, you are selling the solution to a clear problem and showing how to do it.
In particular, people buy from people, not from companies. Therefore, it will only help you in the long term to deal authentically with your approach and to stay away from a pure transactional sale.
Finally, continue to integrate both your intuition and the data you have gathered to help your business move forward. Don't see digital marketing just as a one-to-one solution with money in and money out. Rather, harness the power of digital marketing to create awareness that goes beyond just a single piece of creative or content. Changing your perspective on this approach can help keep your target customers' needs in mind and support your growth initiatives.