February 7, 2021 5 min read
The opinions expressed by the entrepreneur’s contributors are their own.
Many entrepreneurs are stuck, frustrated, deceived, or complacent. They generally don’t have enough time, they don’t have enough clients, they are difficult to recruit, and they are overcome by self-limiting beliefs and set thinking.
As an entrepreneur, you always have to remember to reinvent a process, a system, your team and your products. Customer acquisition shouldn’t be a practice if you don’t have enough customers. It has to be a constant along with many other variables.
The problem is everyone is busy and most of the time is due to growth or adversity.
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People keep complaining about limited resources and poor cash flow, but hear me; Everyone starts with nothing. Whether you’re new to the business or a seasoned serial entrepreneur, we all started with nothing. Sure, some might have started out with an education or a few dollars in our pockets, but for most of us we didn’t start our journey with any of those things. Instead, we started with passion, determination, and a hunger for achievement and fulfillment.
The best entrepreneurs keep it simple, and from my observations with hundreds of entrepreneurs, from startups to elephants, there are six proven ways to help your business grow and prosper.
1. Check yourself and become aware of yourself
Know where you came from, who you are, what you stand for and why you are here. This is about purpose and self-reflection.
Confidence is one of the most important characteristics of responsible leadership. I bet you’re thinking, “I don’t have time. When will I find the time to think?” If it is you, stop. You still have the option to change your mind.
2. Human connection
Entrepreneurs need to get back to basics and reconnect with their customers on a human level. Pick up the phone and say hello! Don’t try to sell them anything. Instead, have a meaningful conversation. Your customers are your fuel and most people today feel isolated, unloved, lonely and alienated as the world is increasingly driven by technology.
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Customers are value-oriented. So building your future content on your values can help in your search for customer relationships. If you’ve grown your business for years and lost direction, clarity, or control, chances are your messages are no longer valid, and neither is your method of communication. So it’s important to review your message and assets and test them against your values and branding.
4. Focus is important
Is Your Business Everything For Everyone? If your message is confusing and incomprehensible, how will someone shop from you? We all experience this from time to time. As an entrepreneur, I experienced this when I ran many companies at the same time. Despite my best efforts and that of my staff, our focus was stretched and each brand’s focus was wrong.
My point is, go back and review your product suite and make sure your product is aligned with your values and that your message is aligned with your customer. This makes it easier for them to shop with you – and that means more sales!
5. Create value
To create value, you need to invest more time uncovering your customer’s purpose, DNA, values, and what is really important to them. This will help you find an intersection with your purpose and values.
This approach is different and requires critical thinking and analysis. It’s more of a growth philosophy than a purely results-oriented approach. The point here is to consider the long-term relationship with your stakeholders, not just your customers.
Related Topics: 4 Ways To Make Value Adding At The Core Of Your Business
6. Mental and physical availability
Do your customers think of your brand and can they access it when they think about it? If your brand is strong in both areas, more people can easily buy your products.
To improve mental and physical availability, brands need to understand whether their customer is an optimizer or a happy one. Both types of customer preference result in different needs, but if you can do it, you will scale!
As you build your business, keep asking yourself these three compelling questions:
- How can we adjust to a changing world?
- How can we stay relevant and grow while staying true to our goals and values?
- What do we need to do to become more adaptable?
Those who do what unsuccessful people refuse to do are successful. When you have a growth philosophy, you become referenceable and can help your business succeed no matter what headlines are in store for you.
Live on purpose.