Earlier this year BLACK COMPANY reported that Barefoot Wine created a new platform to celebrate the beauty of black women. Now the company has partnered with the New Voices Foundation, a nonprofit dedicated to promoting minority women entrepreneurs, to provide corporate grants to various black-owned beauty companies.
The $ 10,000 grants that six companies received will be used to highlight the beauty of black women and incorporate it into their branding. The winning companies also receive exclusive mentoring and business coaching through the foundation.
The main recipients are Alodia, Goddess Beauty Supply, Freedom Apothecary, Mischo Beauty, PuffCuff and Range Beauty.
"At Barefoot we are committed to doing our part as allies and advocating that black women are recognized and supported." Shannon ArmahThe Associate Brand Manager of Barefoot Wine said in a press release.
“As we've seen from our numerous applications, there are so many inspiring and much-needed black female beauty companies worthy of our support. We hope the Barefoot Beauty Grant will help these deserving businesses continue to grow and prosper. "
"We're excited for these six beauty companies to join the vibrant New Voices community of women of color entrepreneurs," said Richelyna Hall, chief impact officer for the New Voices Foundation, in a press release. "With access to our unique ecosystem, they will have unparalleled networking, learning, and leadership opportunities that will help them grow and scale their business."
In addition to the beauty grants, Barefoot Wine also selected recipients for its COVID-19 Business Recovery Grant. 25 black-owned hair salons that have been hit by downtime due to the coronavirus pandemic will each receive $ 1,000.