Meet Cindy Tawiah, a Maryland entrepreneur who revolutionized the beauty industry by launching the first vending machine to sell natural hair care products. Her company, Diva By Cindy, is a natural and alcohol-free hair care brand with extreme detangling capabilities.
As a teenager, Cindy was inspired to make nail polish and lipstick by a chemistry teacher in Ghana, West Africa. However, her parents urged her to pursue a career in the medical field. So she worked as a nurse for 13 years. But she eventually returned to pursue her entrepreneurial dreams.
Cindy opened her first salon in 2004 and later developed her hair care brand in 2007. Over the years she won her interviews and features on the Tom Joyner Morning Show, Baltimore's WMAR-TV and Fox 45, and Essence Magazine.
Their products are available at Giant, Giant Eagle, Tops, Walmart.com, their own website DivaByCindy.com, and in vending machines in various locations in the Baltimore area – including Arundel Mills Mall and BWI Airport. It will soon be available in the Sally Beauty Stores in 2020 as well.
Empower other women
Cindy is about helping others. She is already offering franchise opportunities to help women entrepreneurs thrive, too, and plans to expand this option to motivated women across the country and overseas.
In addition, the Diva Project, the philanthropic arm of their company, aims to heal, restore, and transform women affected by domestic violence by offering them a day of beauty and healing. A percentage of the product proceeds will be used to support homeless women and victims of domestic violence.
There are six guiding principles that guide both Diva by Cindy and The Diva Project. They are: prayer, passion, perseverance, perseverance, presence and determination. All of this is recorded in her book called Metamorphosis: Finding Your Purpose, Finding Your Passion, Finding U. The six principles not only guide their products and inspire their philanthropy, but also their lives. This hair care brand "feel good, do good" takes off and changes the world "one diva after the other!"
This article was originally published by BlackBusiness.com.