Building self-esteem through positive representation is an important part of raising healthy children. Simone Edmonson founded Dreams and Jammies LLC, an Atlanta-based company, to play a key role in changing the way children of color appear unique in their nightwear as they drift into their heavenly dreams.
Company founder Simone Edmonson explains: “I wanted children of color to know that they were valued and that their faces were important. On average, children spend more than nine hours a day in their PY. So I thought it would be inspiring for them to show their individuality by choosing designs that match the child's inner spirit. Parents could use Dreams and Jammies as a platform to start their child's daily self-esteem affirmation. "
The biggest impact the launch had in the black community was wonderfully expressed by buyer Denise Johnson from Baltimore, Maryland: “When I saw these beautiful black girls wearing dreams and jammies on my Instagram feed, I broke in tears. At first I didn't know why I had this visceral reaction. Then I realized that I'd never seen anything like it in my fifty-five years, so I bought a pair for my grandchildren and great-nieces. "
Dreams and Jammies pajamas are made of 100% cotton, are comfortable and have no labels. The first product line, the Comfy Collection with four different pajama styles, was received with excitement by parents and children. "We are constantly developing new designs and plan to launch our boys' pajama line in 2021," explains Simone. The company also plans to expand its brand to include children's underwear, slippers and adjustable satin hair caps. Interested consumers can find out about the availability of the latest products in advance.
All DreamsandJammies.com products are available for dropship worldwide. Prices start at $ 14.99. Tuck your little princesses away at night with these awesome jams!
To learn more about the product line, visit our website or connect with them on Facebook and Instagram.
This article was originally published by BlackNews.com.