Butter, a startup registered in Denmark but operating entirely remotely, is building an “all-in-one” platform for planning and running virtual workshops.
Video software and other workshopping features are designed to discourage people from using more general tools like Zoom and Microsoft Teams, which may not be well suited for workshops. It’s also an idea that is welcomed by many distant workers trapped on a groundhog day of consecutive zooms – and that has already attracted venture capital.
The $ 2.75 million seed equity announced today for Butter is Project A. Others who are investing in the burgeoning startup include Des Traynor, Intercom’s co-founder and chief strategy officer (among others). It increases to $ 440,000 previously raised through a mix of equity financing from Morph Capital, venture capital from the Danish Growth Fund and grants from the Innovation Fund Denmark.
The co-founder and CEO of Butter, Jakob Knutzen, tells me that workshop moderators such as strategy consultants, HR trainers and design sprinters usually have two problems: technical overload and lack of energy in the workshops.
The former involves juggling too many tools required to plan, run, and distribute a workshop, coupled with non-intuitive interfaces and the inability to set up elements of a workshop in advance. The lack of “energy” in running workshops virtually is probably more difficult to define and then crack, but anyone who has attended an online workshop has likely experienced it.
“We solve this in two ways,” says Knutzen.[with an] All-in-one tool with which moderators can prepare, conduct and discuss the workshop in one place. [and] a delightful design that helps moderators deliver a more human experience … 90% of our users comment on this; Zoom fatigue is real ”.
You start in Butter by creating and setting up a “room”, including the optional creation of an agenda, polls and timers, as well as various customizations such as a welcome page, a picture and (yes) music. Next, invite workshop participants via an automatically generated link that can be easily shared.
On this day, the participants take part directly on their browser and the workshop leader leads the workshop using the agenda they have created as the main guiding point. Butter also supports various third-party integrations such as: B. for white boarding, notes etc. After the session, moderators can access a “summary” in the room overview with a chat log, recordings and survey results etc.
Adds the Butter CEO: “We will continue to improve this ‘full workshop flow’ across the board – [including] more of the planning part, with a full space before the workshop for the participants, building up the experience after the workshop, etc. But at the moment we have doubled down on the fact that the part goes smoothly during the workshop.
Butter has yet to make money to do this, but it will adopt a SaaS model. In the meantime, Knutzen names competitors as established but generalist platforms such as Zoom and Teams. older specialty platforms such as Adobe Connect and Webex for Training; and other startups trying to solve the same problem (e.g. Toasty.ai, circl.es, and VideoFacilitator).
“We differentiate ourselves by focusing on workshops,” he says.