Entrepreneurship within the pandemic is all the time a problem, even for Martha Debayle

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Entrepreneurship in the pandemic is always a challenge, even for Martha Debayle

October
26, 2020

9 min read

This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.

The opinions expressed by the entrepreneur's contributors are their own.

  • The announcer and the businesswoman look to the future in a difficult time for the world.
  • Passion is fundamental to starting a business.
  • We are stronger than we think.

Who in the world doesn't know Martha Debayle? Loved by many and criticized by others, no one can deny that she does very well when it comes to business. She is a woman who, regardless of challenge or scandals, knows that life goes on and there is a lot more hard work being done.

At the launch of her new autumn-winter collection Martha Debayle x Ivonne, we spoke to her about her experiences as an entrepreneur, her passion for fashion, the pandemic, the future of business and of course some advice for entrepreneurs.

Image: Courtesy Martha Debayle x Ivonne

Entrepreneur en Español (ENT): How was your process as an entrepreneur?

Martha Debayle (MD): I don't have a background in finance or economics, so I was very guided by my instincts and intuition. Also, I always had my ears and heart very open to the audience to understand what they wanted.

From the day BB Mundo was born almost 21 years ago with the idea of ​​generating content for parents, I realized that there is very little information out there, intelligent, deep and strict for new parents.

When I decided to do with BB Mundo, then The Beauty Effect and Moi Magazine, a lot of it was instinctive and I wanted to see the results of the audience on different platforms like social networks. We realized how much they loved the way we curated content and that's why we decided to get three titles down on paper, even though the publishing industry was on the up at the time.

When I made Martha Debayle Home, which were products for the home, the clothing line or the introduction of the shampoo, they were all very natural things to me because they are things I love, I identify myself and people recognize me.

All of this was born not just for the pleasure of sharing with people what I'm passionate about, but because I realize that there are people out there who are very similar in my relationship. All business initiatives were instinctive to meet market needs.

Image: Courtesy Martha Debayle x Ivonne

ENT: What can you say from your experience of running your business in mid-2020?

MD: 1. Have a plan

Make it clear where you are going, what you want to achieve, be ready to carry that weight, make your project a reality and let it grow.

2. Don't be afraid

I think we often stop doing a lot of things because we are afraid of failure. When that happens, it's just a difficult lesson, but you need to get up and move on.

Don't be afraid to jump. If you must have what few have in life, you must always be ready to do what few do.

3. Be very careful

You have to be very concerned about the flow of your business. Now we have seen the pandemic, those who had a reserve could survive, on the other hand those who lived day to day thundered. A good operating reserve.

4. Be persistent

Don't give up, don't throw in the towel, talent is overrated, and the people who succeed are the ones who work, work, and work. It is the one who is ready to do what needs to be done to achieve what you want to achieve.

ENT: How was the transition from your radio show, magazines and working with brands to you and a recognized name?

MD: The time you put into each thing. Building a business and a brand takes a lot of effort and money. As long as you are ready to do what you want, things will work out.

In this case, it cares a lot and aligns with what I think, do, say, and feel because if you are a brand you have to be with your message. Because of this, my lines have to do with me, like the house, the hair, also the clothes and all the projects that come in 2021. Everything is very much in line with who I am, as well as my values ​​under which I live and represent. I think honesty is what ultimately leads to what we do being successful.

Image: Courtesy Martha Debayle x Ivonne

ENT: What do you expect as your second collection with Ivonne this year?

MD: It's a collection with a lot of personality that looks to the future, galactic to some extent, full of brilliance. We would like this to be another inspiration to millions of women out there as we have passed many pandemic months without getting dressed, without feeling glamorous or in our prime. That's why we're bringing this collection to light to inspire women to take risks, open their hearts, try different things on themselves, know that the sky is the limit, but most importantly, to be encouraged, happy and motivated feel beyond what we live now

ENT: What is it like for you to take this collection out in the middle of a global pandemic?

MD: The truth is, it was very complicated. We already had the spring / summer collection, but had to postpone the start precisely because of the COVID-19 issue. However, we believe that clothes bring great joy to women. It is a good gift for those moments when we did not have such a good time celebrating life that we are safe and sound.

We have decided that this will only be an online sale (as of October 28th) on Ivonne.com and Liverpool.com with international shipments. We know we have many followers in other parts of the world. This feeling of globalization made us learn through the pandemic, we are all so connected.

ENT: Where did your passion for fashion come from and why did it become a business factor?

MD: I come from a very fashion-conscious grandmother and mother who has always taken care of their image. I remember my grandmother arranging the sleeves of the dresses, forming the shoulder, putting them in the back and lifting the skirt. It was absolutely everything for her, as it was for my mother. They were both super elegant and posh, with great personal taste and style. My love for looking good and flawless certainly comes from them.

During those years, people told me on social media that they loved some of my clothes. And then I said, why not make a collection of good quality clothes with a top Mexican brand like Ivonne at affordable prices and with incredible fabrics that we brought for everyone from Spain, France, Turkey and Italy? Women who want to dress up and feel great.

ENT: How do you feel now when you attract Mexican women and women from all over the world?

MD: It's an honor for me to share a little of what I like. But the most important thing is to do things with quality at a good price, and to believe that there will be women who feel like a billion dollars, motivated, inspired, and faced with the day they put on our clothes can world strengthened, invincible and unbeatable. This is the best present.

Image: Courtesy Martha Debayle x Ivonne

ENT: Any tips for women for 2021?

MD: It's a futuristic collection because I want you to look into the future with eyes of love, hope and faith, but above all with eyes of trust, even though you can't see it today. That in this coming year 2021 each of them knows that they have what it takes to deal with everything that life brings. We are always stronger than we think.

ENT: What's next for Martha Debayle and her brand?

MD: We are an unstoppable machine. The entire team that works with me is passionate, creative and unstoppable to keep producing and working. A new collection is coming and will be launched at the end of the year. For 2021 there are also more reluctant joys that we work hard on, because life is one and if it is not one, who and if not now, when?