Once you have defined your most effective keywords, it is time to research how to use them effectively online so that you can find the best link building options for your website.
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January 23, 2020 5 min read
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The following excerpt is from the book Ultimate Guide to Link Building by Garrett French and Eric Ward, 2nd Edition. Buy it now on Amazon | Barnes & Noble | iTunes
Once you’ve compiled your list of Market Defining Keywords (MDKWs), it’s time to build queries and search for them on your favorite search engine. Below are a few ways you can do this.
Related: Do You Know Which Linkable Assets Are Hidden On Your Website?
1. Search for blogs, news sites, and specialist publications
The presence of blogs, news sites and specialist publications is an indicator of healthy “expert publication” in your market. When these types of sites exist, especially in large numbers, your campaign design can and should include expert engagement, content creation and promotion, to name a few.
Look for such publishers with questions like:
- MDKW blogs
- MDKW “blog list”
- “Top MDKW Blogs”
- “MDKW News”
- MDKW “specialist publication”
- MDKW conference or convention (you must return to the trade organization hosting the convention)
How many results in the top 10 are relevant? Can you find lists of bloggers? If not, make sure your MDKWs are wide enough! If so, write down “Expert Engagement” and content creation / promotion as a solid direction for your link building efforts.
2. Look for niche directories
Niche directories are almost always worth submitting. Think of them as a link building that covers your bases. Some keyword areas have niche directories and some do not.
Find niche directories with queries like:
- “MDKW directory”
- “MDKW websites”
- MDKW “Suggestion * URL”
3. Look for interviews with subject matter experts
The presence of interviews means that there is an “expert class” in your keyword area. If there are multiple interviews, there are two things you should do. The first is to interview thought leaders in your organization. Second, you should conduct a group interview with all of the experts who have been interviewed. Gather the experts’ contact information, then ask and submit five to ten key questions. When they have replied, summarize their responses in an article and let them know when it was published.
Check for the presence of interviews with questions like:
- MDKW intitle: Interview
- MDKW title: “Questions and Answers with”
- MDKW title: “Tips from” OR “Advice from” OR “Chatting with”
4. Look for niche forums, social networking sites, and Q / A sites
How is the online community in your keyword area? Remember, there are hundreds of thousands of people who are perfectly happy with forums as a platform for web interaction. Find her! This will help you determine if it is worth investing resources in online conversations.
Find niche forums and social networks with questions like:
- MDKW community
- intitle: MDKW forum
- MDKW inurl: Blogs
- MDKW answers
5. Look for professional associations
Finding professional associations related to your company indicates a high level of corporate organization within an industry. This could lead to great link development opportunities. First of all, you should consider joining to form a formal connection with your industry. Second, many associations have online newsletters and publications to which you can submit content.
Find professional associations with questions like:
- MDKW Association
- MDKW connected
- MDKW title: “of america” (or other locale)
Related Topics: 6 Elements Your Link Building Campaign Must Include
6. Find ways to list company profiles
Company profile lists, often created by submitting certain types of content to aggregation sites, are a relatively easy way to create links. There are usually paid and unpaid opportunities.
Find ways to list company profiles with questions like:
- Add MDKW job
- Submit MDKW software
- Submit MDKW pdf
- Add MDKW voucher
- Submit MDKW competition
- MDKW events
- MDKW free tools
7. Find Resource Curators
Until recently, curating resources was the job of librarians. Nowadays, industry experts’ subscribers and publishers are far more likely to generate resource lists either once with ongoing updates (what we mean by “curation”) or weekly / monthly in the form of summaries. We’ve seen some resource aggregations in the form of in-depth guides that also point to the best tools and information in the industry. So keep an eye out!
Identify resource curators with queries like:
- MDKW summary
- Library “Useful MDKW Links”
- MDKW resource list
8. Look for ways to place content
The placement of guest content has been the job of the PR departments for years. Times change and it’s up to link builders to lead the company on content placements that improve rankings, sales, and brand awareness.
Check your keyword section for content placement opportunities with questions like:
- MDKW “Guest Post”
- MDKW inurl: Category / Guest
- MDKW “Guest Article”
- MDKW “write for us”