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December 3, 2020 3 min read
This story appears in the December 2020 issue of Entrepreneur. Subscribe to “
Future entrepreneurs seem to be much more tech-savvy … and at the same time much less tech-savvy. It is thanks to a movement called No Code that could change the way businesses are built.
Anyone can create a website, launch a mobile app, customize an ecommerce shopping experience, or even create a logo with a host of new, no code writing tools. “You don’t have to have a computer science degree to start a technology company. You just need an idea, ”says Brianne Kimmel (picture), whose VC fund Worklife has invested in these platforms. “The first No Code conference took place just a year ago and is therefore very new. But it was fascinating to see how many family members sat at the dining table and started a mini-tech company during COVID. “
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The tools also saved many existing local businesses this year by making it easy to switch online. A trend that Kimmel predicts given the expanded market on the Internet. In fact, Zapier, a platform that users can connect their apps to, found Netlify, Webflow, Leadpages, and Squarespace to be among the fastest growing tools this year. All of this speaks in favor of accelerating apps that help small businesses sell more, according to Wade Foster, co-founder of Zapier. “
Bianca Padilla and Jonathan Magolnick know this from experience. They founded Carewell, a website selling adult care products, based on an idea they got on their very first date in 2015. (They are now married.) At first they kept their personal history hidden and found that the website looked less professional. Then they found that customers were responding well to their personal touch and redesigned how they interacted with them – and the entire backend is now managed by Kustomer, a no-code customer loyalty tool. “In a month we launched the new website, bought a house and got married,” says Padilla. “It was crazy!”
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What’s next in No Code? Founders may not have to wait for someone else to create the tools. This year OpenAI released GPT-3 that can write code by itself. “The dazzling performance of GPT-3 has convinced many that superintelligence is closer than we think,” reports Towards Data Science. Maybe there is super-entrepreneurship too.