ZiphyCare founder and CEO shares how her digital health company brings doctors to patients’ homes using cutting-edge technology.
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May 4, 2021 5 min read
The opinions expressed by the entrepreneur’s contributors are their own.
Dr. Rada Sumareva is committed to providing quality health care to the most vulnerable communities in the country. As a healthcare provider, entrepreneur, philanthropist and lawyer, she works 24/7 to deliver her innovative solutions to those in need. She sat down with Jessica Abo to discuss how her newest company, ZiphyCare, aims to bring doctors to patients’ homes through technology. ZiphyCare currently operates in New York and New Jersey and plans to expand to Florida in the next few months.
Dr. Sumareva, tell us about your new company.
As a health care provider, I have been involved in setting up and running programs for people with disabilities, the elderly, and other vulnerable groups. I have firsthand experience of gaps and barriers to nursing. Seeing the challenges over the years through both the provider’s and patient’s lens inspired me to start this company that enables those most in need to have access to quality health care in a way that is both patient and provider accessible is user-friendly and incurs costs. efficient for the payer. We use the most advanced FDA registered proprietary technology to combine virtual and personal care. The business model and technology are easily scalable and adaptable to be used by different healthcare systems.
How does Ziphycare work?
It all starts with a patient, a social worker or a patient’s caregiver booking an appointment via the Ziphy app or by phone in the office. Once this appointment is confirmed, the on-site care coordinator will be assigned and sent to the patient’s location. We have a useful feature in our app that informs the patient and doctor of the estimated time of arrival of the on-site care coordinator and sends updates if there are delays. Upon arrival at a patient’s location, the on-site care coordinator connects to a doctor via video conference and from then on becomes an extension of a doctor’s arm.
How is the on-site coordinator an extension of the doctor’s arm?
Our on-site care coordinators navigate through the devices under the guidance of a doctor. In a way, they enable the doctor’s five senses. For example: you attach a stethoscope to a patient’s chest and the doctor, who is in the distance, listens to the patient’s heart and lungs. The on-site care coordinators can also tell the doctor if they are maintaining certain living conditions that may affect a patient’s health. For example, they can tell an asthma patient whether an apartment is excessively dusty. We train people around the patient to provide the doctor with additional information.
How is Ziphycare different from other health tech companies?
We provide doctors with exam data that expand their diagnostic skills and enable a more accurate diagnosis. Our model of care does not require the patient to own a technology or have the skills to use it. We bring everything, including high-speed internet, to the patient’s home. There is also a high level of accountability for our examinations as all data is synchronized in real time with our cloud and can be shared with other providers or the patient if necessary. This allows for centralization of care, which is extremely important for chronically ill patients who require up to five or more providers or care teams.
Coordinating information between multiple providers is generally challenging for patients and sometimes impossible for patients from high-risk communities. Then our technology makes the process seamless for patients and multiple providers: by sharing stored data or connecting them in the same visit and helping them decide on the care plan. We bring hospital-grade equipment to a patient’s home and a doctor specially trained to operate it.
How did you come up with the name ZiphyCare?
ZiphyCare is a hybrid word made up of zip and doctor, and zip actually has two meanings here. It means fast and it means geographic (local).
I love that. How do you work with the New York City Council?
We have a community partnership with the New York City Mayor’s Office that trains all of our local care coordinators to identify cases of domestic violence that are on the rise. According to some sources, 400% compared to the start of the pandemic compared to March 2020.
One of our core values as a company is to reinvest in community-based programs. For example, we are working on employing on-site care coordinators from the local communities. This creates new jobs and strengthens the trust between doctor and patient.
What advice do you have for other health tech entrepreneurs?
Be creative and thoughtful, always remember to put yourself in the shoes of your end user. And make sure that your solution really suits their needs and resources.