May 31, 2017 6 min read
The opinions expressed by the entrepreneur’s contributors are their own.
The following excerpt is from Kim Walsh Phillips’ book Ultimate Guide to Instagram for Business. Buy it now on Amazon | Barnes & Noble | IndieBound or click here to buy it direct from us and SAVE 60% in this book if you use code MARKET2021 by 04/24/21.
One of my favorite quotes is from Og Mandino: “Always do your best. What you plant now, you will harvest later. “That thought certainly applies to your Instagram account.
One of the hardest parts of getting ROI from Instagram is that you can only use one link. The link in your bio is the only place you can actively lead a prospect into your sales funnel. This link should be used with care and never simply as a link to your home page.
Related: Harness the Power of Fame With Instagram
Since Instagram is not a place where people look for goods and services in order to use this networking platform as a lead generation tool, you need to offer something valuable to your potential customers to get them to click on your bio link.
Enter your magnetic offer
The goal of your Instagram link is to provide something so valuable that the prospect would pay for it if it weren’t for free. But of course they don’t have to pay you. All you need to do is provide your contact information. This can be a free guide, e-book, report, voucher / certificate, video series, webinar, mind map, checklist, or ticket to an event.
After your magnetic offer (or lead magnets), there should be an opportunity for your potential customer to become a customer. If you own an ecommerce business, that offer can come immediately after the first magnet offer, while high-end luxury products might use some messages in between to maintain the relationship before asking about the sale. For counseling services and alternative practitioners, your goal is to get your potential customers to have an offline conversation.
Create your lead magnet
My husband and I have been looking for an apartment for three years now. Several mishaps caused homes we were looking for to fail. In these three years we have seen almost 100 houses.
Many of the houses we looked at have wallpaper that we know needs to be removed. I’ve done this job before, and if you have, you know it sucks. If we embarked on a project like this and I happened to see two ads on my Instagram newsfeed that day, one for an “ultimate guide to wallpaper removal” and one for “a magic wand that removes wallpapers when you blink “. – What do you think I will choose? (If you happen to have the second, I’ll be happy to take it as a gift.)
The reality is, nobody wants more information. Information itself is useless. What we all want is the result that the information provides, and if there is anything else that can give us that result, such as an “easy button,” we do it for every guide, report or e-book . We want to know that everything we say or do has transformative value in our lives.
Same goes for your Instagram platform trunk. If you can help them solve their problem faster with one tool, you will not only have a new email subscriber, but a new customer as well. I’ve split the cookies out of this, and tools hit information every time.
Tool ideas for lead magnets
- Copy and paste scripts
- Plans or programs
And then there’s another strategy that we tested for our own funnel and for some of our ecommerce customers that worked better than anything else we’ve ever tried. And that attracts potential customers with information like the one above, and then gives them the opportunity to buy something for $ 1 that can make their lives easier, faster.
Related Topics: How To Use The Power Of The Hashtag To Yourself
My top performing funnel of all time is where I offered a free chapter of the No BS Guide to Direct Response Social Media Marketing (Information), followed by an offer for 113 social media posts plus bonus images for $ 1. The first step is something of value (chapters of a book that you usually have to pay for), and the second is a tool that can help you get something done faster. The tool also includes the option to take a 60-day trial of our Marketing Insiders Elite Club.
This funnel rocks because it focuses on the interests and needs of my selected tribe of fabulous marketers and helps them get their job done faster. This funnel brings us members for less than $ 5 each. And since our mission is to empower as many people as possible to get an ROI for their business, this helps us improve our budget significantly. We have a similar funnel for several of our customers with similar results.
Here are some ideas on how you can do the same:
Step one ideas:
- Download chapter
Step two ideas:
- Copy and paste templates
- Done for you
- Completed item that you give them like a powerpoint template or a popup for their website or something like our 113 posts plus bonus pictures
I didn’t test many different price points for step two, but I’ve split free shipping versus a direct $ 1 offer, and the dollar offer wins every time.
Related: Make the most of Instagram’s “vanity” features
A blueprint for a quick start lead magnet
That’s how it’s done:
- Visit www.Quora.com.
- Look up the most important questions about your industry.
- Record answering the questions through the voice memo app on your phone.
- Upload the recording for a transcript (approximately $ 20) to www.InternetTranscribers.com.
- Submit the transcription to www.TextBroker.com to refine the report (approximately $ 10).
- Request a report cover design from www.Fiverr.com (approximately $ 5).
You have your lead magnet for $ 35.
Did you like your book preview? Click here to get a copy today – now 60% off if you use code MARKET2021 by 4/24/21.