How to Determine Which Product You Should Launch Your Brand With

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How to Determine Which Product You Should Launch Your Brand With

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April 7, 2021 1 min read

The opinions expressed by the entrepreneur’s contributors are their own.

In this week’s episode of The Startup Story, James McKinney will be joined by Bill Glaser, co-founder of Outstanding Foods. A serial entrepreneur with numerous successful exits, Glaser recently launched Outstanding Foods with co-founder and plant-based chef Dave Anderson who led the creation of Beyond Burger.

In the excerpt from the full episode of the podcast “The Startup Story”, Glaser shares his thinking process and his decision-making when determining which product storage unit (SKU) they want to start with. If you are launching a product in this category, you may want to listen carefully as he describes his tactics.

You can hear Glaser’s full episode of The Startup Story here.