IKEA reprints and delays the launch of its 2021 catalog for a picture

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IKEA reprints and delays the launch of its 2021 catalog for an image

The company explains that the photo could be interpreted as racist.

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October
26, 2020

2 min read

This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.

  • A t-shirt was controversial.
  • The company explains that the photo could be interpreted as racist.

IKEA, a Swedish multinational company, had its entire catalog reprinted in 2021. The reason? The material contained a picture that, according to the company, could be interpreted as racist.

As reported by Quartz at Work, it was a full-page photo of a young black man injured in a cast and finger splint, presumably due to a skateboarding accident based on the accessory to the left of the frame. .

The model's shirt is controversial: an IKEA employee suggested that a string of numbers on his back (45678) could be interpreted as serial numbers on an inmate's uniform, fueling a negative stereotype of a young black man.

Corrected photo. Image: Digital version of the IKEA catalog.

"After reviewing the photo, we agree that it lends itself to negative interpretation and could reinforce negative stereotypes," explained IKEA Quartz.

The company also noted that the number was just a design detail, recalling that diversity and inclusion are part of its core values. The corrected digital edition shows a black man looking at parts and instructions.