X2 PERFORMANCE announced that Los Angeles Clippers is four times All-Star Kawhi Leonard will join the company's board of directors. The entire X2 product line will be launched exclusively at CVS Pharmacy.
“I've been approached by a lot of beverage and supplement brands, but I decided to join X2 because It's natural with clean ingredients. I love the products and the impact they have had on my training and education Performance, ”said Leonard in a written statement. "I'm really inspired by our X2 team and the momentum we're building."
Leonard plans to be directly involved in product innovation and marketing support.
X2 PERFORMANCE products use a patented combination of clean ingredients that are scientifically proven to achieve sustained performance by creating and regenerating adenosine triphosphate (ATP), a natural molecule that the body uses for energy. X2 is widely used by pro teams in the NBA, NFL, MLB, and NHL.
Mark French, CEO and Board Member of X2, said, “As more consumers seek natural solutions in the energy and pre-workout categories, we are excited to launch our products nationwide with Kawhi. "What was the best kept secret in professional sports is now available to anyone looking for a natural boost."
In an interview with CNBC On Monday, French spoke about Leonard & # 39; s commitment to the company: “He will be the face of the brand. There is no more perfect partner for this than Kawhi. He is perfect for us because he means business and is not conspicuous. "
Consumers can buy X2 ENDURANCE Natural Energy Drinks as well as X2 PERFORMANCE (the products, not the company). It also offers clean ingredients for lasting energy. X2 differs from other energy drinks because of its natural ingredients, the non-carbonated formula, antioxidants and electrolytes.
Leonard won an NBA championship playing with the San Antonio Spurs in 2014. After leaving the Spurs via trade in 2018, Leonard led the Toronto Raptors to their first championship in 2019.