Macy’s Faces Backlash After Calling Zeta Phi Beta Sorority a ‘Various Dance Group’ throughout Thanksgiving Day Parade

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Zeta Phi Beta

If you are not up to date with your team, things can go wrong. Macy & # 39; s department store found out this week when the famous store's Twitter account posted a Twitter post describing a Black Greek group at their annual Thanksgiving parade as a "diverse dance group" by Deadline.

On Thursday during Macy's Thanksgiving Parade, the ladies of Zeta Phi Beta had performed a step routine and after their performance, the Macy's Twitter account had a video clip entitled "What kind of sound is that, you ask?" Released. Why is it the diverse dance group Zeta Phi Beta Steppers? They put together a special routine to celebrate this unprecedented #MacysParade year. "

Black Twitter immediately punished the department store giant and following the backlash, Macy & # 39; s deleted the tweet and issued the following.

See who just whipped things up. ???? We loved having @ZPHIBHQ – an international, historically black sisterhood – with us for their 100th birthday at the #MacysParade. pic.twitter.com/Rca0HJPvyC

– Macys (@Macys) November 26, 2020

Still, they received criticism from Twitter users who had some suggestions of their own.

Naw. Give them a FULL PUBLIC apology, donate millions to HBCUs and Black Greek Letter organizations, start a new top-level position with a team at Macy that works to ensure information is accurate, respected, researched and the people are represented.

– Ohun Ashe @ (@Ohun_Ashe) November 26, 2020

Thank you for removing the previous tweet and recognizing the amazing women at @ZPHIBHQ for who they are. This was a culturally relevant moment that they shared and that deserved to be correctly identified. #DivineNine

– The gourmet goober. (@JJOutlaw) November 27, 2020

I'm really going to need all of you to hire more black talent on your social team. #RepresentationMatters

– Lona Vincent (@Lona_Vincent) November 26, 2020

An ounce of research goes a long way. The name "Zeta Phi Beta Sorority, Inc." as a "diverse dance group" corresponds to the designation "Leauge of Women Voters" as "girls doing voter registration trips". This corrected tweet is a start, but Macy's better to start with. pic.twitter.com/bWdBauvDpd

– KJ (@PrissyKFJ) November 27, 2020

I am so glad that you eliminated this fiasco! Hopefully this is a great diversity lesson for the company. My sorors did a great job !! Always proud!

– Adia __m_James (@ AdiamJames1) November 28, 2020

Okay, now apologize for your disrespect

– Liyah (@itsnotliyah) November 26, 2020