If you are not up to date with your team, things can go wrong. Macy & # 39; s department store found out this week when the famous store's Twitter account posted a Twitter post describing a Black Greek group at their annual Thanksgiving parade as a "diverse dance group" by Deadline.
On Thursday during Macy's Thanksgiving Parade, the ladies of Zeta Phi Beta had performed a step routine and after their performance, the Macy's Twitter account had a video clip entitled "What kind of sound is that, you ask?" Released. Why is it the diverse dance group Zeta Phi Beta Steppers? They put together a special routine to celebrate this unprecedented #MacysParade year. "
Black Twitter immediately punished the department store giant and following the backlash, Macy & # 39; s deleted the tweet and issued the following.
See who just whipped things up. ???? We loved having @ZPHIBHQ – an international, historically black sisterhood – with us for their 100th birthday at the #MacysParade. pic.twitter.com/Rca0HJPvyC
– Macys (@Macys) November 26, 2020
Still, they received criticism from Twitter users who had some suggestions of their own.
Naw. Give them a FULL PUBLIC apology, donate millions to HBCUs and Black Greek Letter organizations, start a new top-level position with a team at Macy that works to ensure information is accurate, respected, researched and the people are represented.
– Ohun Ashe @ (@Ohun_Ashe) November 26, 2020
Thank you for removing the previous tweet and recognizing the amazing women at @ZPHIBHQ for who they are. This was a culturally relevant moment that they shared and that deserved to be correctly identified. #DivineNine
– The gourmet goober. (@JJOutlaw) November 27, 2020
I'm really going to need all of you to hire more black talent on your social team. #RepresentationMatters
– Lona Vincent (@Lona_Vincent) November 26, 2020
An ounce of research goes a long way. The name "Zeta Phi Beta Sorority, Inc." as a "diverse dance group" corresponds to the designation "Leauge of Women Voters" as "girls doing voter registration trips". This corrected tweet is a start, but Macy's better to start with. pic.twitter.com/bWdBauvDpd
– KJ (@PrissyKFJ) November 27, 2020
I am so glad that you eliminated this fiasco! Hopefully this is a great diversity lesson for the company. My sorors did a great job !! Always proud!
– Adia __m_James (@ AdiamJames1) November 28, 2020
Okay, now apologize for your disrespect
– Liyah (@itsnotliyah) November 26, 2020