The COVID-19 pandemic has hit the hospitality industry particularly hard, and hotels around the world are looking for ways to regain revenue. Today, Marriott International and Grab announced a partnership covering the hotel giant's restaurant business in six Southeast Asian countries: Singapore, Indonesia, Malaysia, the Philippines, Vietnam and Thailand.
Instead of booking rooms, Marriott International deal with grave focuses on around 600 restaurants and bars on its properties in the six Southeast Asian countries, which will be included in GrabFood's on-demand delivery platform from November. A joint announcement by the companies said the deal marks the first comprehensive integration of Marriott International with a super app platform in Southeast Asia and the most comprehensive agreement between Grab and a hotel group to date.
Marriott International is the world's largest hotel company. During the second quarter, when the pandemic restricted travel and personal events, the company posted a loss of $ 234 million from $ 232 million a year earlier. Managing Director Arne Sorenson called it "the worst quarter we have ever seen," although business in China is gradually recovering.
With the Marriott Grab integration, the two companies are linking their loyalty programs so that GrabRewards points can be converted into Marriott Bonvoy points or vice versa. Marriott International restaurants and bars that accept GrabPay also have access to Grab's Merchant Discovery platform, which they can use to notify users of local deals. This also includes a marketing campaign platform called GrabAds.
Other hotel companies Grab already works with are Booking.com and Klook. Klook is one of several travel-related companies that have re-calibrated to focus on "stays" or services for people who cannot travel during the pandemic but still want a break from their normal routines.