This article was translated using AI technologies from our Spanish edition. Errors can occur due to this process.
The opinions expressed by the entrepreneur’s contributors are their own.
When Covid-19 was installed in Mexico and classes were migrated to online platforms, teaching innovation classes took on a new meaning. Now the social and technological phenomena that can be used to generate innovative content have receded into the background.
I wanted to teach my students, interest them and support them. I could only imagine working with them on digital communication projects that showed some innovation. A fairly accepted definition of innovation is to improve the process or presentation of something so that children can get creative with what they like.
With two hours of classes a week, students studied concepts, analyzed suggestions, and created interesting things. These guys, almost all from the last communication semesters at UP, worked for almost eight weeks on their prototypes, pitch presentations, designed the audience and prepared, among other things, for coordination with music, photography, ecology, fashion and history projects in front. .
What really matters
The first lesson I received that semester went hand in hand with the subjects they noticed. There was no shortage of sports and music projects. What impressed me most, however, was that they identified specific and important problems for which they offered interesting solutions.
For example, Jorge likes basketball and the problem he identified is that all of the summaries are very long. Pamela is a gamer and likes using gameplays as the background sound to keep her company going. What I didn’t know is that there is an entire market to develop your idea.
What I Learned: The best place to look for innovation is what you are passionate about. Everyone knows what they want and will therefore look for ways to improve it. Here, thanks to the brand new editor of this portal, I have added an important premise to the instruction: fall in love with the problem you are about to solve, not your proposal. Voilà!
Araiza is a fan of photography and has developed an app that allows you to share the hotspots to take good photos and use others to have those dream photos.
Money matters: change more
Lesson number two: people want to do a lot of things but don’t know where to start. With this class, my children reinforced an idea that I teach sporadically, but now they have given me tools to carry it out: Most of us want to show the way.
Two of the finalist projects focused on this idea. For example, Valeria’s Futuro Circular app makes sure people want to be green but have no idea how to start. If this app could be developed, users could not only get the latest content every day, but also make increasingly environmentally friendly advances. By the way, this was the winning prototype.
Another interesting idea: an app for people who want to improve their image. The innovation that Fernanda suggests is in the part of the population that doesn’t take the time to do it and the way it will get their attention. Interesting, isn’t it?
Several prototypes focused on promoting culture and history in a fun way, while another app wanted to drive book sales through curious data. Three wanted to use social networks to get their message across.
Experience makes the difference
Finally, Dany taught us that in a world full of fake news, it is necessary to be certain of what we know through verification. Your app is a very good thing for journalists who support their work on facts, as well as for the general population who want truthful information.
WabiSabi, translated from Japanese as “the beauty of imperfection”, was one of the projects that I personally liked best. In addition to the content, users could take a quiz about what they had learned that day and by collecting enough points, participants could receive up to 10 products with the sole aim of pampering the woman.
For Paula, this app offers “a personalized experience where women know more about how to love each other both outside and inside on a daily basis … It’s time to accept, appreciate and love ourselves for our mistakes,” she says them in their playing field.
The coronavirus with its lightning-fast knowledge taught me the incredible talent of the generations who are about to graduate. I think the most important lesson my students have left for me this semester is that innovation comes from within. We cannot understand or define it, but we can express it.
Music, art, culture, sports, photography, journalism and the love for yourself have to do with filling ourselves. Although it is not about material things, it is important to complete ourselves with what is important, what gives us new experiences and what changes us.
Thank you, Araixa, Tradition, Manlio, Jorge, Valeria, Dany León, Gaby, Fer, Michelle, Paula, Denise, Dany Rodríguez, Pamela, Guillermo, Mariana, Penny. And they deserve all the success.