The NCAA has filed a trademark for the term “Mask Madness” as a play on the popular name for the Division I men’s basketball tournament, March Madness.
The National Collegiate Athletic Association made the filing on Dec. 23. According to the filing, the NCAA wants to use the term both to promote public awareness about the benefits of wearing masks, along with advertising and marketing around masks as a protection of viral infections.
You can see the basic details of the trademark filing via the Twitter of Josh Gerben, the founder of Gerben Intellectual Property:
The NCAA has filed a trademark for MASK MADNESS.
The filing, made on December 23, indicates the NCAA will:
1. Sell “MASK MADNESS” branded face masks.
2. Start a “MASK MADNESS” public awareness campaign to promote the benefits of wearing a mask.#NCAA #MarchMadness pic.twitter.com/ODTBZykMfk
— Josh Gerben (@JoshGerben) December 28, 2020
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March Madness 2020 was canceled soon after the NBA suspended its season following Rudy Gobert’s positive COVID-19 test. The loss of the March Madness tournament itself led to losses totaling $375 million for the NCAA, according to that governing body.
College sports have returned at varying speeds in the fall of 2020, with much of Division I back in action but programs on pause throughout the various NCAA-sanctioned sports. Many NCAA Division II and Division III schools have yet to return to action.
The NCAA is likely to hold the 2021 NCAA Tournament in Indianapolis as a sort of half-bubble experiment. Games could be played at various sites around the city, but instead of having regional sites throughout the country, the basketball would be in a relatively contained location.
For anyone who’s been at an NCAA Tournament event, it’s impossible to miss the “March Madness” signage. If the NCAA gets its trademark, the 2021 edition could feature just as much “Mask Madness.”