Nets head coach Steve Nash said the franchise is "playing for a championship" as he prepares for his first responsible season.
Nash has taken his first steps into high-level coaching appointed by the Nets to replace Kenny Atkinson despite the Basketball Hall of Famer having no experience.
The Nets have suffered two consecutive first-round eliminations in the NBA playoffs, while the franchise has failed to make it to the NBA final in consecutive trips in 2002 and 2003, both of which were unsuccessful.
Nash will have superstars Kevin Durant and Kyrie Irving at his disposal, and the two-time MVP aims high in Brooklyn.
"We're playing for a championship," Nash told season ticket holders during a virtual event on Tuesday.
“I don't want to say that less than a championship is not a success because you never know what's going to happen in life, you never know how the ball will bounce. Luck is a big part of winning an NBA championship.
"But we're playing for a championship and we will build accordingly. We will put everything we do into the lens of" Is that a championship characteristic? "Or" Is it worth the championship quality? " ; "
Nash added, "Are we growing? Do we strive? Are we pressure tested? Are we constantly asking ourselves and ourselves about individual collective growth every day, and do we create an environment that is fun but challenging and collaborative?"
"When these principles are met, there is a lot of success and reward. But we are playing for a championship."
The nets without the injured Durant and Irving were swept by the raptors in the Orlando Bubble at Walt Disney World Resort amid the coronavirus pandemic.