Aromatherapy has grown in popularity as it is one of the most natural and effective ways to counter some disorders such as stress.
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This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.
Despite the difficult sales of perfumes in 2020, the Scent According to CBS Insights, interest in the entire category has increased as consumers use the fragrances for wellbeing at home.
Interest in aromatherapy and fragrances has soared to record levels in 2020 as global uncertainty surrounding the pandemic has led consumers to seek aromatherapy as a form of personal hygiene and stress relief.
The manufacture of scented candles has become a good business due to the low cost of production, but there are few stores dedicated to selling these products. Currently, the main outlets are department stores and decoration stores.
On the other hand, Aromatherapy has gained popularity as it is one of the most natural and effective ways to counteract some disorders such as stress, insomnia, fatigue, headache, and depressive symptoms.
The business is focused on a medium-high socio-economic level, so you need to find a place in an exclusive area. Tourist attractions are also an excellent option.
The decoration and atmosphere of the shop is of the utmost importance in creating an atmosphere of relaxation. You can use wooden shelves organized by the color, aroma and size of the candles. This is the key to creating a boutique atmosphere.
Try to show off as much as possible with all kinds of decorative candles with different sizes, shapes, smells and colors.
You even have the option of making decorative arrangements using candles, flowers, sand, stones, and anything your imagination can add to.
This type of business doesn't require a lot of advertising, but you can start a small campaign in women's and / or decoration magazines.