Proctor & Gamble (P&G) is helping to add diversity to the STEM space. The company unveiled its new grant, which aims to increase the number of black professionals in the field. The company is partnering with CVS, along with the United Negro College Fund (UNCF) under the Royal Oils by Head & Shoulders and Pantene Gold Series brands, to award the Rooted in Science Awards, which provide grants of over $ 200,000 black women who seek a degree in STEM subjects who historically attend black colleges and universities in addition to UNCF member schools.
"Making these resources available to young black women studying STEM is very important to P&G as we hope to further diversify the field and pave the way for future generations," said Lela Coffey, Vice President of P & G Multicultural Hair Care, in a press release.
"STEM and diversity are at the core of our brands. Representing black women in these roles is critical to developing future innovations in beauty and personal care products that continue to support and reflect the needs of modern black women."
The scholarships are managed through UNCF and can be requested through their website until January 4, 2021. The winners will be announced on January 28th.
“During our 75 years of collaboration, P&G has been a very reliable partner for UNCF. With the COVID-19 pandemic raging in the US and hitting the color communities particularly hard, we need as many students as possible studying STEM fields as these careers will likely make up the majority of our future pandemic frontliners – our future doctors , Nurses, teachers and technologists, "said Dr. Michael L. Lomax, President and CEO of UNCF, in the statement.
“This new scholarship program is helping to fill a growing void that HBCU students and other black students have often fallen into due to lack of funds. Thank you, P&G, for helping us all open more doors to a better future. "