Richard Branson Launches a New Local weather Motion Coalition

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Richard Branson Launches a New Climate Action Coalition

Richard Branson and Al Gore

Guest essay by Eric Worrall

Billionaire Richard Branson appears to be trying to expand his presence as a major global climate change influencer, but his new climate change club doesn't seem to have much direct financial support.

Top CEOs form an exclusive Climate Change Club

James Fernyhough
ReporterNov 25, 2020 – 4:58 p.m.

The CEOs of 22 of Australia's largest companies, including BHP, Commonwealth Bank of Australia, AGL, Rio Tinto and Wesfarmers, have teamed up to work together on emissions reduction opportunities in line with the Paris Agreement.

The Climate Leaders Coalition is led by Lynette Mayne, head of the Australian branch of British businessman Richard Branson's “B Team” initiative, which seeks to embed socially and environmentally conscious thinking in business decisions.

Australasia B-Team previously led the Future of Work initiative, led by David Gonski, which brought CEOs together to try to mitigate the potentially damaging effects of automating and digitizing work while also taking into account the advances they are making represent.

Not a lot of money goes into the initiative as companies only pay $ 3,000 to become members. However, Ms. Mayne, who emulated the idea of ​​a similar initiative in New Zealand, hoped the coalition would lead to bold projects and initiatives that would have a practical impact on emissions.

Read more: https://www.afr.com/policy/energy-and-climate/top-ceos-form-exclusive-climate-change-club-20201125-p56hvo

Branson's relationship with the climate community has been problematic at times. The fact that Branson founded a large multinational airline is often thrown in the face when he tries to polish his Green credentials, along with the occasional Greens accusation that Branson's monetary commitment does not match his support words.

Richard Branson also appeared very unflattering in Michael Moore's blockbuster eco-film "Planet der Menschen".

It is fascinating that this latest Branson climate initiative does not seem to be backed by a lot of money.

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