Listen to me if you've heard this before. Samsung's next flagship is expected to debut on January 14th. The company has just confirmed previous rumors about the date for the next unpacked event (virtually, of course). This is called "Welcome to everyday epic".
“Last year, mobile technology was at the center of everyday life as people work remotely and spend more time at home,” the company writes. "The accelerated transition to a mobile world brings with it devices that can transform everyday life into an extraordinary experience."
The timing of the event is an interesting artifact of the crazy show planning of 2021, with the COVID-19 pandemic still at the fore. Previous unpacks were generally planned around the Mobile World Congress. However, that show has been postponed until the summer in hopes of returning for a personal event. Samsung has therefore decided to kickstart sales about a month earlier this year.
In fact, the event is just days after CES. Gone are the days when a gadget journalist could take a few days to decompress after the biggest hardware show of the year. Or maybe it doesn't bode well for Samsung's announcements during CES itself (though the electronics giant has more than enough departments to keep its presence at the show interesting).
Another strange change this year is the fact that you can already reserve the S21 without seeing it. There is little doubt that this is a solid phone, though there are many questions about how the company will improve its use in the age of declining smartphone sales. The leaks have been a bit overwhelming so far, although Samsung usually has a few fun surprises up its sleeve.
We've seen enough of Galaxy Buds Pro already that they don't exactly count as a surprise. However, the company has a solid track record of earbuds that is cause for excitement. The AirPods Pro competitors are said to be reasonably priced at $ 199.