Spotify proclaims beta launch of viewers growth device for artists, self-serve ‘Marquee’ advertisements – .

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Spotify announces beta launch of audience development tool for artists, self-serve ‘Marquee’ ads – TechCrunch

As part of its news, announced at its live event today, Spotify announced a number of new tools and resources for developers, including the expansion of Marquee, the introduction of a tool called Discovery Mode for beta testing, and the opening of the Canvas Loop visuals function for all artists and plans to expand the Spotify for Artists platform, which will be available in 25 additional languages.

Launched in 2020, Marquee is a tool that allows artists and their teams to promote their new releases through sponsored full-screen recommendations for free and paid subscribers. According to Spotify, users who see a marquee popup save the music twice as often.

Now, Marquee will be available as a self-service shopping experience for artists, so their teams can book campaigns anytime, as easily as updating their artist profile.

This self-service feature will be rolled out in the US and will be rolled out to the UK, Ireland, Australia and New Zealand outside of North America this summer before widespread use.

Spotify is also launching a beta version of its audience development tool, Discovery Mode, which will allow artist teams to choose the music they want to prioritize for discovery, including based on recommendations from Spotify. During the pilots, this feature helped the labels get higher royalties through the expanded discovery, the company said.

Also, no upfront budget is required to get started.

Finally, Canvas, the graphics function that displays loop visuals while music is playing, is now available to all artists.

Credit: Spotify

In addition to news of Spotify’s global expansion into 85 new markets, Spotify’s artist dashboard will also be expanded to include support for 25 additional languages.

“From providing new ways of expression for artists, to creating more opportunities for exploration, to allowing artists to use their music to include playlists, we continue to iterate on artist feedback and develop new ways to make artists accessible to new fans “said Charlie Hellman, Head of Marketplace at Spotify, of the expansions.” We’re seeing greater adoption of our tools by artists and labels of all sizes and we’ve just scratched the surface of the areas to come, “he added.