Stephen Curry and Beneath Armour Launch The Curry Model

Stephen Curry

Under Armor has announced that it will be launching a signature shoe brand for three-time NBA champion Stephen Curry called The Curry Brand.

The curry brand was launched on December 1st. A percentage of Curry Brand's annual sales is intended to be invested in communities with limited resources. By 2025, Under Armor's curry brand plans to create at least 20 safe places to play and support 125 programs that impact young athletes. The aim is also to create opportunities for the training of more than 15,000 trainers, which in total affects more than 100,000 young people.

"We have the common goal of making the game accessible for children so that we could naturally focus on it," said Curry in a written statement about the partnership with Under Armor. "I grew up doing a lot of things to give back to the community with my family – and I keep doing that now – while Under Armor has done so much to support athletes around the world."

"Stephen and Under Armor have worked in partnership for many years – a partnership based on shared values," said Patrik Frisk, President and CEO of Under Armor. "This brand gives us the opportunity to advance our vision of a better world, especially for young athletes who are facing challenges with access and opportunities for sport."

“Play is an integral part of childhood and crucial for development. So much of what I am as a person and a leader today is because I did sport as a child, ”said Curry. “I've learned the value of hard work, resilience, teamwork, communication and time management – sport teaches young athletes so many important life skills that I am passionate about making sure everyone has access to these opportunities, first through my foundation and now through Curry Brand. "

You can learn more about The Curry Brand by visiting and @currybrand on Instagram.