The chlorine business that went viral on TikTok for its terrifying suggestions

0
59
VIDEO: The chlorine commercial that went viral on TikTok for its terrifying recommendations

All we can say is that the 1960s were rare advertising times in Mexico.

Free book preview Ultimate Guide to Facebook Advertising

Get an insight into how you can use Facebook's marketing resources to benefit your business.

November
27, 2020

3 min read

This article was translated from our Spanish edition using AI technologies. Errors can occur due to this process.

If you are over 50 and have lived in Mexico, you will no doubt remember the thousands advertising and their wonderful jingles that were given in the 60s.

It's always interesting to see how advertising has moved hand in hand with social changes, such as increased intrusion by women into the workplace, rejection of products previously recommended by doctors like cigarettes, and social rights.

So the following note is incredibly funny: A 1967 advertisement for Cloralex went viral at Tiktok among 15-30 year olds because housewives were "advised" to reuse plastic packaging in which he sold the chlorine.

When Cloralex first hit the Mexican market, it was sold in glass containers but later opted for the safety of plastic to store the chemical. Because of this, it is very strange to our eyes in 2020 that the commercial recommends using these containers as a vase, funnel and even to serve water and juice!

@adanconchas

Did you see how it was recycled? ## Cloralex

♬ Original sound – Adán González

The response from Gen Z and Millennials to the advice in the video has been mixed. Some hailed the promotion of recycling and commercial aesthetics, while others recalled that yesterday and forever, chlorine is a chemical that shouldn't be ingested this way so we can understand why the ad went viral.

Given this reaction to a video from 1967, the brand responded in a press release: "Cloralex was born 71 years ago and developed under a degradable formula based on sodium hypochlorite, which, after its disinfecting action, decomposes in water and salt without it to leave." toxic residue. ”He also noted that the commercial shows that the brand has always been interested in promoting recycling.

Cloralex urged users to "follow instructions on using chlorine to keep their homes sanitized" on floors, toilets, sinks, fruits, vegetables and white clothing.

We need to understand that the world has changed since the 1960s and that it is difficult to fairly judge past attitudes against the weight of knowledge that has taken us nearly 50 years away.

We have to wonder what announcements today will shock future generations.