The colors chosen give us a sense of energy, strength and positivity in the face of the uncertainty 2020 will leave behind, according to Leatrice Eiseman, executive director of the Pantone Color Institute.
Grow your business, Not your inbox
Stay up to date and subscribe to our daily newsletter now!
3 min read
This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.
Like every year, the Pantone Institute of Color announced the colors that will be a trend in 2021. This Thursday it was announced that the selected colors will be one shade of gray and another of yellow as they convey a sense of "strength and hope". ""
For 20 years, the American institution has been choosing which color will rule next year. While there is usually only one, there will be two by 2021: Ultimate Gray (17-5104) and Illuminating (13-0647), which are part of the yellow range.
In a statement, Leatrice Eiseman, executive director of the Pantone Color Institute, said that both colors are related to "strength and hope," creating an energizing mood while feeling firm and subdued.
"It's a story of color that combines deeper feelings of consideration with the promise of something happy and friendly," they say from the company.
According to Eiseman, although they are two independent colors, they must be presented together to "accompany each other and perfectly express the mood of the Pantone color of 2021".
“We have to feel that everything is getting better, it is something essential to the human soul. In a context in which people try to strengthen themselves with energy, clarity and hope in order to overcome a situation of persistent uncertainty, encouraging and cheerful tones satisfy our search for vitality, ”said the managing director.
The forecast is that in the next year, among others, Ultimate Gray and Illuminating Yellow will dominate the dominant collections in the areas of fashion, furniture and decor, pallets for interior design and the beauty industry.
Established in 1962, the Pantone Color Institute is the believer in the world's most widely used color identification system. Last October, the company officially launched Period Red to help normalize menstruation.
The color of the year is selected based on an in-depth study of trends and market analysis. It takes into account the entertainment industry, art, fashion, all areas of design, popular tourist destinations and new lifestyles, as well as socio-economic conditions and, in this case, the general mood. the world population.
See also: FIFA21 is releasing "Chavo del 8" uniforms for a very limited time