The founder and CEO of Worre Studios shares how she created a state-of-the-art production studio in a pandemic.
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April 8, 2021 4 min read
The opinions expressed by the entrepreneur’s contributors are their own.
Marina Worre is someone who is not afraid of change. She hugs it. As Co-Founder and CEO of Network Marketing Pro, Inc., she and husband Eric have produced thousands of hours of video-based training content as well as some of the largest and most prestigious personal training events in the world. When COVID-19 hit, they had to figure out how they would reach their community if they couldn’t hold their two signature events: Go Pro Recruiting Mastery and The Most Powerful Women in Network Marketing. It was then that Marina joined Worre Studios. She curated a team of audio and video production specialists to build a 25,000-square-foot, state-of-the-art production studio in Las Vegas to bring more interactive online experiences to life. She sat down with Jessica Abo to share how businesses and presenters can work with their studio and for advice for entrepreneurs.
Jessica Abo: Marina, how did you turn your business when Covid hit?
Marina Worre: As soon as Covid hit my event couldn’t take place as we still didn’t know exactly how to deliver it. So we just did a simple live stream and 100,000 people saw it. It was much fun. We delivered a lot of value, but it was kind of one-way communication. At the end of July, it became clear to us that we had to find a solution. One of these solutions was to build a studio.
They built Worre Studios, a 25,000-square-foot, state-of-the-art production studio in Las Vegas. What did you want to achieve?
I wanted to create the experience where the people in the audience would feel like me and have the opportunity to ask questions, talk to the presenters, and have a much more fun, interactive experience. The pieces of technology we put together enabled people to participate so that every single person has a front row seat. My husband and I have spoken publicly for many years. We spoke in huge arenas where you don’t see people in the back rows. In this case, we were able to get a lot of people to these screens, but the fun part is that we can mute them and start a conversation with any of them at any time. Thousands of people in front of you and you can start a conversation with any of them. So people felt very differently committed. You felt like you were there. They felt more present.
Guide us through the user experience.
It’s similar to a hotel. If you want to rent the ballroom, the hotel will guide you and help you with the various aspects of production. That’s exactly what we do. We can put together the production team. We can put together the different pieces of technology needed to run your event. However, you still have to do the marketing. You still need to reach out to your audience.
Speaking of the audience, are you still planning to hold your women’s event this spring?
Absolutely. I’m so excited. I wanted to make it bigger and better. I have big dreams because I want to bring more than 200,000 people to this event to inspire women to the state where they can believe in themselves because I think when a woman believes in herself she is no more and can really change the world. The women’s event will take place from May 14th to 16th and you can register at mpw2021.com. It’s going to be an amazing experience and I can’t wait to see you there.
What advice do you have for other entrepreneurs who have had to pan this year or in the future?
Change isn’t always bad. Change is how we learn and how we grow. Sometimes the darkest moment of your life can turn into the most amazing breakthroughs. You may not seem like that at this moment, but if you look back you will find that because of that one event or whatever happened to you, you were forced to take another opportunity. You were forced to see things through different lenses and that was necessary so that you could see the big picture.
Sometimes we knock on the wrong door, but a door is open next door. Because we are so convinced that first choice is the only way, we cannot see different possibilities in different ways in how we can get to our goals and dreams.
Just keep moving, keeping an eye on your destination, and finding different ways to get there.