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When you find yourself in a wriggling brick and mortar store, you may be asking yourself, "Is it time to switch to an online business model?"
Even if your physical location is thriving, there is no reason to be shy about opening up an online source of income. It's nowhere near as intimidating, difficult, or time-consuming as you might think. Also, there is no better way to grow your income and impact exponentially than by offering services online.
In fact, having a strong online presence is essential these days. Did you know that online sales rose nearly 50 percent earlier this year? This means that even people who weren't used to shopping online are now very comfortable. And given the fate of millions of small businesses, why not take matters into your own hands?
Here are some of the fastest, easiest ways to make money online today.
1. Offer live workshops
Free live workshops are the be-all and end-all of digital marketing. If you've never done one before, they can be intimidating. But think about the opportunity here – you can reach thousands of people with a single presentation.
These workshops are often referred to as master classes. And contrary to popular belief, you don't need fancy technology to achieve this. My last master class hosted over 52,000 women and only used Facebook Live to make it through. Bottom Line: If you have a Facebook account, you can market your business online.
The key here is to demonstrate your knowledge and expertise without giving anything away. When your customers see how much you can offer for free, they wonder what else you have up your sleeve.
At the end of the master class, have a killer place prepared. Direct your attendees to your signature course, program, or membership.
Related: Avoid These 7 Mistakes When Pitching Your Business
2. Create a membership
Imagine a place where you gather your customers in one place but which is completely online. They provide resources, access some other expert and educational content – and clients pay you every month to be part of that group. Such groups are not difficult to create either. You can set up your membership page with just a few clicks of the mouse.
This is where online marketing begins to generate predictable, scalable revenue. Which one do we all want, right? Memberships are amazing as you are always working on a one-to-many framework. Gone are the days when you saw customers one on one and kept repeating yourself. You can help so many people at once, and watching the people in your membership thrive and build relationships within the community is incredibly rewarding.
When designing your membership as a VIP pass for you and your premium content, imagine your membership. When it comes to pricing, the typical goal of a membership program is to keep the entry barrier low. You need to make it profitable for you and an easy investment for your customers. As long as the price is reasonable and the content is high quality, many members will stay with you for years.
Related topics: How do I start a membership-based website?
2. Build a referral network
We covered how you can get your pitch out to a large number of people, turn them into repeat customers, and generate recurring income from your online business. Now we are entering the magical land of passive income.
If you want to make money while you sleep (and who doesn't?), Creating a strong network of referral partners is the quickest, easiest way to do it. Do you know all of your coworkers trying to make a living online? They also need to promote their products, services, and memberships. So ask them to promote you … and you will return the favor. It's as simple as sending an email to your list. Seriously, it's pretty hard to see revenue coming in from a friend who promoted your product and vice versa.
Related: How Affiliate Marketing Can Work For Entrepreneurs
It really is easier to move your business from stationary to online than you might think. And now is a better time than anyone to start. Once you try any of these simple techniques, you'll be amazed and look for more ways to expand your online presence.