Veteran film and television producer Lashan Browning, recognized as the executive producer of some of the most insatiable shows on television, including VH1’s Love & Hip Hop Atlanta and Cartel Crew, reached another career milestone last year when she signed a major contract graduated from MTV Studios.
The deal was part of ViacomCBS’s $ 250 million commitment by MTV Entertainment Group to fuel the growth of content led by and run by production companies owned and operated by women and people of color. Under the agreement, MTV Entertainment – whose portfolio includes MTV and VH1 – will provide funding, production infrastructure, services and human resources to support minority production companies creating non-written content over the next three years.
Browning, along with veteran TV producer Adam Gonzalez, who served as the showrunner of VH1’s Teyana & Iman, America’s next top model, and Mob Wives, was the pilot for the group’s initiative. As part of the deal, Browning and Gonzalez will each create their own third-party production companies with a stake in MTV Entertainment. It did so after the two non-written executive producers signed deals with MTV Studios back in 2019.
“Many of the shows that feature black people in front of the camera have historically been fiscally and creatively run and administered by white production companies, and they want to change that,” Browning said of the deal in an interview with MTV Entertainment BLACK COMPANY.
In addition to reinforcing the black voices and stories, Browning praised MTV Entertainment for underscoring the need for diverse representation in positions of power behind the scenes.
“It’s a big step that ViacomCBS has made,” she said.
“I am the first production unit to emerge from the ViacomCBS BIPOC deal. And what I’m going to do is create my own. And I’m doing that now, ”she said, adding that she will also be the majority partner in another production unit under ViacomCBS.
“Our plan is to educate other showrunners and others [directors of photography] and other writers and talents also in front of the camera, [plus] new development ideas. “Browning will also be responsible for ongoing shows that are already in development and have been lit green for series.
Browning, who began her career as a craftsman on the set of one of Spike Lee’s early films in the early 1990s, has watched the industry evolve over the past three decades. She eventually worked her way up to become a production manager at Lee’s company and joined the startup team for the Oxygen cable network.
“Behind the scenes,” she says, “there is still a lot to do. But so much work has been done. “
In the latest episode of The New Norm With Selena Hill, learn about Browning’s career, her contract with MTV Entertainment Group, and when and how she started her own full-service production company, and the future of television.