When they apply ‘ghosting’ in business

When they apply 'ghosting' in business

Speaking of the humility of tinacos and the technologies that are transforming the way we interact.

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May 13, 2021 6 min read

This article was translated using AI technologies from our Spanish edition. Errors can occur as a result of this process.

The opinions expressed by the entrepreneur’s contributors are their own.

You lie on the bed and enjoy a wonderful sunset: trees that move to the beat of the spring wind, the sky painted orange with flocks of birds singing the end of their day. The perfect impressionistic landscape, framed by your bedroom window … perfect if it weren’t for the fact that in the midst of this naturally self-painted watercolor brush, a huge black water tank with twisted PVC pipes and tartar dominates its monstrous being.

Not so long ago there was a certain modesty in this sense, although the water tanks are now more hygienic than those made of cement with asbestos that used to exist, today there is no more repair in the aesthetics and consideration that they may have in sight the neighbor from your window or passer-by from the street. It doesn’t matter anymore, we don’t care. However, in some old homes and even in old apartment buildings, small rooms or simple walls can be seen on the roof that had no other purpose than to hide these artifacts. The other water tanks (carcinogenic loudly) also remain remnants of humble times that could not be hidden, but tried with great care to be aesthetic, both through their disposition and through their discreet, camouflaged design. It doesn’t happen anymore and it won’t happen anymore.

Good customs are abandoned over time for a variety of reasons, some being economic and some being social. In the digital age, good customs are also disappearing.

Just a few years ago, WhatsApp was a “game changer”. We’d already experimented with other messengers like SMS or BBM, but Facebook’s messaging service remained the favorite. Millennials adapted quickly. Generation X and Baby Boomers did it in the same order as their ages. It was common practice to send a message to Millennials to be replied to if the double blue dove was seen, and if it didn’t, it was offensive enough to cause a huge digital tantrum. Sometimes the Xs or other generations did not understand that answering was part of etiquette when they had already read a message. “Put you in sight” was synonymous with a lie. But these and other customs don’t take years to change as they did before, and it can happen so quickly that it goes unnoticed. That is why it is worthwhile to raise awareness while brewing.

In the last few days, Arturo García de León, director of a large investment fund, posted the following on his LinkedIn:

The last three weeks have been difficult. There were three operations in which the team made every effort to analyze and structure. In some of them we worked for weeks, especially in one of more than six months. It is not surprising that the business is not operating. This is the nature of private equity and investment banking. A former head of Protego said years ago: “This is the gelatine business, some curdle and some don’t.”

What really surprised me, however, is that we were “spooky” during these three surgeries and one that fell 8 months ago. In two of them by teams of consultants belonging to some of the most important consulting firms in Mexico. In the other two cases by team members with whom we work very closely and closely (virtually) in order to develop information perspectives in record time.

Suddenly, after VERY positive conversations, our emails were being ignored, our WhatsApp messages went unanswered, our calls were no longer answered and when someone answered they would quietly tell us, “I’m in a meeting, you’re leaving.” We learned not to wait for calls that were never returned.
Arturo was surprised by this new way of saying “no” through the exit.

The term ghosting was created in the age of digital dating. While it sounds obvious, it’s worth noting that ghost means ghost in English and ghosting is supposed to suddenly go away. So common nowadays and perhaps because of the great social change the pandemic represents. Ghosting has and will have an infinite number of variants: the boss does not answer the teams; The colleague does not confirm the time in the telegram. Your email remains unconfirmed. The customer has not paid the bill for 90 days and has not answered any calls or messages. The President of the Council did not reply to the city council within a few days (although he published a story on the IG: “With friends on the boat”).

Is ghosting here to stay in the middle of the landscape like the water tank? Maybe yes, as a bad habit from the pandemic. In contrast, “Cheers!” it has remained a good practice since 509 when the plague lurked. Do you know good business habits from the COVID-19 era? If so, I would like to meet him to take a little distraction from my hurt look.