Why do some corporations survive the pandemic and others not? One phrase: ‘Learnability’

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Why do some companies survive the pandemic and others not? One word: 'Learnability'

October
28, 2020

6 min read

This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.

The opinions expressed by the entrepreneur's contributors are their own.

Let's do a little test. Search Google: "How to sell in Mercado Libre México". You will be surprised to find more than 64 million results (I just checked it out). If you were just looking for videos on the subject you will find 1,890,000.

Are you already selling in Mercado Libre? You might say no to me because you don't know how, right?

If we had had this pandemic 30 years ago, the world would have suffered three times as much as it does today. How do I work from home without high-speed internet, without zoom, Skype or Google Meet? No home delivery services like Amazon, Mercado Libre, Rappi or Uber Eats? Without a smartphone with which you could do practically everything you do today?

Thirty years ago there was already an important use of some of the internet-derived technologies, but we are still learning and today we are still in diapers compared to what might come.

Today, thanks to the Internet and all its derivatives, JUST A FEW Companies have been able to withstand this pandemic in a very different way than in the past. Why couldn't all companies withstand the pandemic in the same way?

By: Ability to learn .

For those who already marketed products on Amazon and Mercado Libre, they received potential customers through Google Ads and Facebook Ads. For those who already had their online store and ERP in the cloud, this pandemic was difficult, but it was not impossible to fight against. For those who got none of it, this health crisis was a nightmare and what happened was inevitable: You had to learn .

This is learning ability in a nutshell, it is a "spin-off" from Industry 4.0. It is the most important change or revolution in the last few decades and has to do with precisely these new information technologies that we are using more and more frequently today.

Learning ability is the ability of a person or organization to quickly learn new skills.

For companies that have not used the communication, marketing and sales technologies available on the Internet as frequently, the pandemic has increased that capacity, and although it appears that we are gradually adapting to the consequences of the pandemic. Learning new skills will play an important role in the months and years to come.

To the extent that you've figured out how to get new customers through Google Ads, how to sell on Mercado Libre or Amazon, or how to use a remote desktop to (you and your employees) work from home, your Competition has done it too.

And when you think that you have more or less resolved the matter, you will find that clicks are now getting more expensive (marketing) or that your products are selling less (in online channels) or that your "new customers" are buying them again from your competition. Why? Because your competition has not been idle and has also learned.

Ability to learn is not a fad or a good name to use to identify a trend. It's a new way of living and doing things.

In my last article on acorn planting, I mentioned it in other words, but the concept is the same. With the pandemic today, you had to learn new things; This can't be stopped if you want to keep growing. On the contrary, now you have to make it some kind of culture in your organization. Today the task is to get your team to seek out and learn new skills in no time.

Instead of you being the only one looking to create an electronic catalog, the entire team is learning how to do it.

The nice thing about our time is not that there is internet, but that everyone can specialize very quickly with this tool.

Learning a new industry, software development, or business philosophy today doesn't necessarily require attending a course or diploma, which can take weeks. It is enough to connect to the internet and search websites like Udemy, SkillShare, Monday, Train for Employment, or even YouTube to acquire this knowledge in the required time (as fast or slow as you want) with a minimal investment compared to previous models. Many of these platforms offer hundreds of Spanish courses.

Do you remember the little test about Finding Selling Opportunities in Mercado Libre at the beginning of this article?

Now ask yourself:

  • How many of the people who work with you saw a single video about it? Less than 1 percent.
  • How many of the people who work with you have the opportunity to watch the video and do something about it? Probably 80 percent.

Be that guide that urges others to find new and better ways to do things. What are you waiting for? That's the moment!

Learning has enabled you to run a different business today than when the pandemic started, and learning implemented as a culture with all of your employees makes your company a leader in this field.